Exploring the Hotel Experience in a Cultural City through a UGC Analysis

A large amount of information is generated on social platforms linked to tourism activity. It necessary explore this using analysis techniques based Big Data since the result greatly values decision-making. This paper aims evaluate titles reviews published Tripadvisor about 3 and 4-star hotels a World Heritage City (Cáceres, Extremadura, Spain) outline attributes most valued by tourists. Content was performed user-generated content (UGC) in Tripadvisor, together with that facilitated processing data discover important characteristics assessed clients during their stays. The shows positive evaluation city Cáceres, highlighting hotel stay, location, service, value for money as outstanding elements. Based results obtained, recommendation managers focus communication strategies quality, price factors. worth noting importance implementation has sector, allowing better knowledge helping maintain competitive position market.